CircleHQ Joins SHOPLINE to Bring AI-Native Engagement to 600,000+ Merchants

CircleHQ has partnered with SHOPLINE (NASDAQ: JOYY), one of the world's largest commerce platforms, powering more than 600,000 merchants globally, including brands like LEGO, National Geographic, FILA, and Lush.

Through the partnership, CircleHQ joins the SHOPLINE ecosystem as an AI-native customer engagement layer, built around a problem every merchant deals with: turning a one-time buyer into a repeat customer, without adding headcount or juggling five different tools to do it.

Why this matters for merchants

Every merchant's business comes down to the same question: will this customer come back? The tools built to answer that, email platforms, help desks, automation apps, tend to be fragmented, expensive, built mainly for the US market, and rarely built with AI at the core. Most merchants end up stitching together half a dozen disconnected products just to stay in touch with their own customers.

CircleHQ brings that into one place, built around three things:

Marketing. The CircleHQ AI agent generates on-brand email, SMS, and push campaigns, lead-capture forms, and behavior-based customer journeys in minutes. Every send stays human-in-the-loop with drag-and-drop editing, so nothing goes out without approval.

Support. A shared team inbox spans web and mobile, backed by Cirra, CircleHQ's 24/7 AI support agent, with smart escalation, sentiment analysis, and auto-categorization so no customer request falls through the cracks. It's the same shared inbox that already consolidates support across channels for CircleHQ's existing customers.

Automation. Think of it as a native Zapier built for commerce. Merchants can wire store events straight to the tools they already use: recover an abandoned cart with an automated follow-up, log every order in Google Sheets, fire a Slack alert on a big sale, or send a follow-up email right after checkout. The automation handles the busywork so the team doesn't have to.

For SHOPLINE merchants, that adds up to more revenue per customer, stronger retention, and lower support costs, without adding headcount or new subscriptions to manage.

Built for a global merchant base

CircleHQ is built to work wherever merchants sell, with particular strength in the emerging markets most engagement tools overlook. Multi-channel by default, transparent flat pricing, and no lock-in are what matters most to merchants operating outside the handful of markets legacy platforms were built for.

That focus isn't new. CircleHQ already powers email marketing for businesses across Nigeria and other emerging markets, with local currency billing and support built around how those merchants actually operate, not a US-first product with a translated landing page bolted on.

From the team

"We built Circle so any merchant can run marketing, support, and automation from one AI-native workspace. Partnering with SHOPLINE puts that within reach of merchants around the world, and we're especially proud to bring it to the emerging markets we call home."

From the CircleHQ team